Sarah Besnainou began her professional career at Baby Dior as head of corporate communication. Sent to New York to pursue her mission for Dior , she goes to night school in gemology to obtain a GIA degree.
She is 25 when she opens her "Boudoir" named Eternamé, which translates to "make me eternal.", located on the fourth floor of a Haussmanian building on Rue Clément-Marot. The collection is divided into three groups: prêt-à-porter, couture and haute couture and, as the names suggest, each has a particular patron in mind.
The prêt-à-porter line of semi-precious and precious stones will change from season to season. Couture allows customers to play with Eternamé designs and to choose their stones, sizing and settings, while haute couture lets women create one-of-a-kind pieces.