The story begins with a passionate and demanding woman always on the go. She is searching for the perfect accessory that will suit her image, filled with meaning and impeccable beauty, making her stand out from the crowd. The detail that would allow her to move from day to night effortlessly and with comfort.
She is the Aperlai woman .
It could also be the story of the meeting between Burak Uyan, a german designer who made his path at Givenchy and Giambattista Valli, Alessandra Lanvin a headhunter specialized in fashion and Srdjan Prodanovic a media and communication professional.