Friday, June 25, 2010

Sophia 203- In Vogue US

Wear it Now: Sophia 203 Titily necklace

“I live in this crazy place, which is amazing when you are creative,” explains Swedish-born Sophia Edstrandjewelry designer and creative assistant to Marie-Hélène de Taillac. The crazy place? Jaipur, India, where she now spends six months each year. In fact, it was in the local bazaars that she first came across the rare embroidery technique that was to be the impetus for her own line. “I had never seen anything like it,” she admits. Encouraged by de Taillac, she started working with the local embroiderers producing pieces of her own design to sell at Hot Pink, de Taillac’s famed boutique in Jaipur. The multicolored hearts, flowers, butterflies, and stars that adorn her cuffs, belts, and necklaces were an instant hit, bringing together the rich colors and traditions of India and combining them with a certain indescribable Parisian coquettishness (no doubt a result of her training at Paris’s famed Studio Berçot). We love this, her Titily necklace, which is perfect when paired with a simple summer tee. “Titily is my nickname in India which means butterfly,” she explains. What’s next from Sophia? Evening bags and sandals coming out in spring 2011. We can hardly wait.
—Virginia Tupker

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