Wednesday, June 27, 2012


Following an overwhelming demand from her customers, BFC Fashion Fund nominee Zoë Jordan has launched pre-collections for the first time, starting with Resort. Launching from 15th October the collection will be stocked at Harrods, Start London, exclusive boutiques worldwide and online at As with her Spring/Summer and Autumn/Winter collections, Zoë’s Resort collection is comprised of laid-back elegant daywear and insouciant, glamorous evening pieces. Fresh lemon and coral shades are combined with winter white and metallic and panelled leather pieces to create a grown-up collection with a playful twist. Continuing her brand growth, the introduction of pre-collections is the latest addition to the Zoë Jordan label, following an exclusive SWIM collection with Harrods and a sunglasses range with Andy Wolf, which both launched earlier this year.

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