“You need less rather than more to be elegant now."
1927 - 2011
"Hélène Rochas was the widow of courtier Marcel Rochas of the venerable fashion house Rochas. Hélène met the twice divorced Marcel in the metro and became his wife at the age of 18. The couture house was closed in 1953 but after Marcel’s death in 1955, Hélène Rochas took over the perfume business and created an empire. She was known for her great beauty and lavish parties that she threw in her apartment in a hôtel particulier in the 7th arrondissement."