D'NA- Fashion in Saudi Arabia by Deena Abdullaziz

Deena Abdulaziz is a fashion expert in Riyadh, Saudi Arabia. Deena opened D'NA, a museum-like boutique, in October 2006.  It is the first of its kind in the Middle East. 

DNA is a lifestyle fashion emporium that offers objects of desire as well as educates and visually stimulates its customers. It offers a retreat that ultimately exposes its members to new experiences. DNA is unique, unconventional and full of surprises. A two-level installation space offers its members a feel of exclusivity where fashion items are being complemented by the design objects. Almost any shopping desire could be satisfied when visiting DNA: from finding unique high fashion items to collectibles to perfume to water and candy. To complete the perfect mix of pleasure and entertainment, DNA invites all members to visit its relaxing fashion inspired lounge filled with educational materials about its top brands.